Great Elevator Speech techniques

Photo by Sung Jin Cho on Unsplash
©2021 Philippe Benichou
  1. What is your product or service?
    Briefly describe what it is you sell. One sentence only.
  2. Who is your market?
    Briefly discuss who you are selling the product or service to. What industry is it? How large of a market do they represent?
  3. What is your revenue model?
    More simply, how do you expect to make money?
  4. Who is behind the company?
    Tell them a little about you and your team’s background and achievements.
  5. Who is your competition?
    Briefly discuss who they are and what they have accomplished. Successful competition is an advantage-they are proof your business model works.
  6. What is your competitive advantage?
    You need to effectively communicate how your company is different and why you have an advantage over the competition. A better distribution channel? Key partners? Proprietary technology? A better pool of talent?
  • Includes the above mentioned points. Write them down.
  • Is not a hard sales pitch.
  • Is concise and on track: a 30-second elevator speech is ideal, but definitely shoot for under 60 seconds.
  • Is memorable, leaving your audience with something valuable to take away from your conversation.
  • Has a hook to entice your listeners to hear more.
  • Needs to be practiced so your delivery doesn’t sound forced.
  • Feels friendly, passionate and sincere.
  • Must be delivered at a good pace and flow naturally.
  • Breath, pause, and smile where appropriate.
  • Maintain eye contact.
  • Speak clearly, even when nervous.
  • Act confidently, no matter the circumstances.
  • Stop, if you feel you’ve lost audience interest. Gather your thoughts, breathe…and pick it up where you left off.

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Miles Davis said music is the space between the notes, then the music of your personal success is the space between your everyday behaviours, moods & attitudes.

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Eric Stone

Eric Stone

Miles Davis said music is the space between the notes, then the music of your personal success is the space between your everyday behaviours, moods & attitudes.

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